Stratasys Rebrand FDM as FORTUS 3D Production Systems
Fresh from delivering the UPrint, which has to be one of the coolest looking desktop machines ever made Stratasys continue to forge ahead with the announcement that their FDM technology range will be rebranded as FORTUS 3D Production Systems.
Previously the range has been informally called the FDM Group or the High-End Systems line. Stratasys says that the growing market strength of this group of machines has been the catalyst for this change.
The interesting thing about this rebrand is that Stratasys seem to have moved away a little from Direct Digital Manufacturing (DDM), a phrase they have done much to articulate over the last few years, and in contrast to other players in the market have removed "Manufacturing" from their straplines and marketing for this product range almost completely.
The FORTUS machines are firmly positioned as 3D Production Systems....how long till the rest of the industry catches up?
2 Comments - Click to Add Your Comment:
Hey Duncan,
Joe Hiemenz from Stratasys technical communications, here.
Thanks for your positive review of our technology. Just wanted to clarify Stratasys doesn't intend to move away from Direct Digital Manufacturing (DDM).
DDM is Stratasys’ fastest growing revenue source -- even faster than 3D printer sales. It’s true we don’t mention the word “manufacturing” in our strapline (or tagline). However, it reads “Make it Real,” which is a reference to using our machines to make real parts for end use - which is manufacturing.
Best,
Joe
Hey Joe
Hope you are well? I stand corrected! ;-)
I guess the whole debate about what to call what your machines do and we report on goes on! I had in the back of my mind the recent RP-ML debate on this when writing my post.
Ultimately I think that making the jump to using the term "Production" is the way to go, because I think that until a large chunk of the engineering community see additive technologies as a potential replacement for the traditional methods of producing plastic parts it will always be seen as a niche technology.
Good to hear from you
DW
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