Honesty is the Best Policy....Desktop Factory Latest

Bad communication or sometimes no communication at all is just about at the root of all customer dissatisfaction. The key of course is to face up to the issues, keep your customers aware of progress and above all be honest.

Not all companies in our sector always comply with these simple home truths! However one company is setting about things a little differently. Desktop Factory are disarmingly upfront and brutally clear about the challenges they face and the financial issues they have encountered in what can only be described as difficult trading conditions.

The latest newsletter from Desktop Factory CEO Cathy Lewis outlines the issues that this California based start up faces, technology issues would appear to have been surmountable, however financially there are some hurdles which are not helped by the current economic climate.

Now before we get into a discussion about how good the technology is lets be clear, it isn't a substitute for the latest offering from EOS, Stratasys or 3D Systems but it is a 3D printing technology aimed at breaking down the barriers that we all face in terms of technology adoption and that is a very worthwhile thing to support.

So if you have a spare $1 million lying around then there are a group of hard working and dedicated people in the Golden State who would be delighted to hear from you. However if your name isn't Branson or Gates dont hammer them for taking longer to get to market that originally planned, admire them for their transparency and hope they succeed, it's in all of our interests.